Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

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Tourism eSchool

JANUARY 17, 2023

Inclusive Tourism is a major market sector with an estimated 4.4 According to a report commission by Tourism Research Australia , 14% of the population of Australia has a need for an accessible tourism experience. That’s an incredible opportunity for tourism destinations and operators!

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Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. Look for Ways to Increase Online Exposure.

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Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.

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Booking Marketing Marketing Social Media 246

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

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Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

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Solimar International

AUGUST 11, 2023

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

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Tourism Tourism Airlines Sustainability 98

Solimar International

JUNE 12, 2022

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

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Tourism Tourism Sustainability Remote 98

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

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Advanced Travel and Tourism

JUNE 30, 2021

Why UGC Is Crucial for Travel and Tourism Brands. The tourism industry is one of the best places to utilize UGC for marketing. In many ways, it’s effortless promotion through the simple power of sharing. Before buying something, 81% of shoppers do online research. Remember, things change fast online and in people’s lives.

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Benefits Marketing Marketing Social Media 246

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. Where do you promote yourself, and are your images/videos there up-to-date? By Lachlan Swan. But where to start?

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Tourism eSchool

JANUARY 17, 2023

Home Inclusive Tourism: What it means, and why it’s important to all Tourism Brands By Paige Rowett Published on January 18, 2023 Inclusive Tourism is a major market sector with an estimated 4.4 The total tourism expenditure attributable to the group is approximately $8bn per year as part of overall tourism expenditure.

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Tourism eSchool

FEBRUARY 23, 2023

Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book.

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Advanced Travel and Tourism

OCTOBER 21, 2021

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. SEO vs. SEM: Important Differences. Using an SEM Strategy. Other Benefits of SEM.

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Audience SEO Advertising Social Media 233

Tourism eSchool

FEBRUARY 23, 2023

Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?

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Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. With more tourists, the Liberian tourism sector will be able to develop further. million hectares of forested land: 43.4%

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Sustainability Tourism Tourism Marketing 52

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Benefits of working with a Digital Influencer.

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Tourism eSchool

OCTOBER 26, 2020

4 Destination Website Tweaks to Support Visitor Demand in ‘COVID Times’. Recent data shared by Hayley Harris at the Australian Regional Tourism (ART) Convention today highlighted that the demand for RoadTrips by Australians has risen back to nearly 60% of the pre-COVID19 lockdown, after an initial drop. By Paige Rowett.

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Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. Email generates leads & drives people to your website. By Paige Rowett.

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Tourism Tourism Marketing Marketing 52

Smart Meetings

FEBRUARY 14, 2023

Moreover, certain organizations, such as Tourism Diversity Matters (TDM) have made it their mission to guarantee that the tenants of Diversity, Equity and Inclusion (DE&I) are embraced throughout the hospitality industry to confront ethnic disparities and promote strategies to retain diversity within the workforce.

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Solimar International

AUGUST 15, 2023

Sustainable Tourism: How it Impacts Communities – Solimar Kairouan (Kairouan – Photo by Haythem Gataa on Unsplash ) Sustainable Tourism: The Turning Tide of Travel We all know the age-old story of mass tourism. In this all-too-familiar tale, the negative impacts of tourism become evident.

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Sustainability Tourism Tourism Culture 52

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. For example, per the Global Wellness Institute’s 2021 general report, wellness tourism is growing by 7% a year, and tourists looking for these kinds of experiences are prepared to invest up to 60% more than other tourist profiles. . All the news Back to newsroom.

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Tourism Tourism Marketing Marketing 52

Solimar International

AUGUST 23, 2023

While other forms of tourism engage the traveler with another area’s social, historical, and cultural elements, trail tourism is a form of “ slow tourism.” Trail tourism also provides many benefits, such as protecting the environment, boosting the economy, and preserving the culture of the surrounding community.

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Advanced Travel and Tourism

JULY 12, 2022

Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 And we consider shifting messaging to promote no/low-cost activities (hiking, picnics, biking, beaches, etc.).”. You can find out by looking at data like Google Analytics, booking data, and website traffic.

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Travel Travel Social Media Booking 220

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. They have adopted new digital habits, and changed their online behavior as a result. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Find out below! .

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Marketing Marketing Social Media Online 98

Travel Daily Media

NOVEMBER 13, 2023

Go 24/7 provided flexibility for early or late arrivals without extra charges, Go 365 encouraged early bookings with rate security, and Go (Buy) Online simplified room reservations and voucher purchases via private messages on FB Messenger and brand websites. and awards night cocktail partner Destileria Limtuaco & Co.

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Tourism Tourism Hospitality Promotion 52

Solimar International

JUNE 22, 2021

Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay. DMOs also play an important role in facilitating the booking process, either directly on their website, or with the help of their partners.

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Social Media Destination Management Website Booking 96

Solimar International

JANUARY 4, 2023

Destination management is the process in which Destination Marketing Organizations (DMOs) work with stakeholders to increase development of the tourism sector, gain more tourists, address challenges, and bring more benefit to the local community.

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Destination Management Management Social Media Tourism 52

Crowdriff

NOVEMBER 26, 2018

Working within a company that has made visual UGC more accessible to brands, I’ve had the opportunity to watch its popularity grow from fringe use cases, to being front and center in many marketing efforts across the tourism industry. You’re restricted to content from your latest photo shoot, and often those visuals get stale quickly.

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Promotion Social Media Website Media 52

Crowdriff

JANUARY 10, 2018

The influx of tourism presents a new challenge for visitors and locals alike. Finding a way to make tourism sustainable within a tight budget. Nor is the town looking to discourage visitors from traveling there, as the local economy is wholly dependent on the tourism industry. Photo courtesy of Visit Sedona.

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Tourism Tourism Website Sustainability 52

Crowdriff

NOVEMBER 9, 2016

A well-designed website can do that. But what makes a DMO website stand out? How can DMOs make their websites better, and leave a lasting impression on their users? We think these 7 websites are creating some of the best user experiences out there. Visuals are at the core of their online experience.

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DCI

JULY 21, 2023

Make it easier for the travel trade by having accessible translations on your destination’s website. Share authentic stories and testimonials from Latino travelers who have had positive experiences while in your destination through social media posts or even a dedicated page on your website.

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Travel Travel Social Media Culture 79

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline).

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Event Planning Social Media Vendor Advertising 78

Social Tables

JUNE 22, 2022

Community events are perfect for promoting positive change, and there’s opportunity for improvement in every community. Encourage local restaurants, bakeries, and other eateries to participate, promote their business, and discuss how culture influences their food. Ideas for community events that promote positive change .

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Events Promotion Seminar Sponsors 147

AltexSoft Travel

JULY 14, 2022

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. What is experiential travel? 2022 ADVENTURE TRAVEL INDUSTRY SNAPSHOT by ATTA. Experiential travel distribution. Technologies.

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Crowdriff

AUGUST 15, 2017

And because it includes so many aspects of your destination that are often intangible, it can sometimes be difficult imagining creative ways to promote arts and culture, in a way that can inspire a traveler to visit. Here are 5 different ways brands promote arts and culture in their destinations. 1 | Explore St. Further reading: .

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