Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. You can let users self-identify as attendees, exhibitors, media, etc. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JUNE 30, 2022

During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few — were having far greater influence on our audiences’ likelihood to return to events than anything we were doing or saying as a collective industry.

Public Relations 52

Public Relations Audience B2B Prospect 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

Convene by PCMA

APRIL 6, 2022

In many markets, local media outlets are excited to report on the return of major events in their regions and the impact they are making on travel, tourism, restaurants, etc. In addition to telling the story on your own channels, work with trusted media partners to broaden your reach. Increase your exposure through added PR efforts.

Retail 98

Retail Public Relations Events Regulations 98

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

Marketing 77

Marketing Marketing Tourism Tourism 77

DCI

AUGUST 28, 2023

Arunima Dey Paid Media Manager, Digital Where did you attend college or university? My love of place at MSU was initially inspired by being a Spartan Ambassador, giving campus tours to prospective students. Florida State University in Tallahassee, Florida What made the town unique? I love my school so much (Go Green!)

Prospect 82

Prospect Public Relations Management Location 82

Bizzaboo

JANUARY 10, 2024

Offering best-in-class marketing solutions, Allied excels in integrated paid, owned, and earned media, creative solutions, and strategic consulting. Our expertise includes shopper marketing, insight & strategy, experiential, branded content, digital, media buying and sponsorship activation.

Management 98

Management Events Advertising Sports 98

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Another critical measure of success is when the media, digital influencers and others embrace and amplify the brand pillars.

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I I will color outside the lines.” — Joe Mathieu, group director, paid media Now is not the time for event marketers to be timid. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. In fact, infographics are shared and “liked” on social media three times more than any other type of content. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

The Abbi Agency

JANUARY 31, 2023

GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. Yes, UA lets you view if a customer came to your site from a backlink in earned media. So… What Happens Now? Independent.

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. Yes, UA lets you view if a customer came to your site from a backlink in earned media. So… What Happens Now? Independent.

Website 26

Website SEO Public Relations Platform 26