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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e. In B2B event marketing (i.e.

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The Definitive Guide to Event Registration 2024

Stova

The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Use organic and paid digital marketing tactics. Optimize each for SEO. Raise your registration fee.

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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website on search engines like Google.

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Breaking Barriers: Translation & Captioning For Events

Endless Events

Virtual event budgets typically don’t include travel costs and have lower registration costs. And finally, confirm translation needs with the attendees during your registration process – just to make sure everything is set up for success. Google, too, now knows how to identify captions in videos, which in turn improves SEO.

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Budget Increases Are on the Rise in 2019

Smart Meetings

Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. percent used video.