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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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4 Strategies to Win Back International In-Person Attendees

Convene by PCMA

This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. As vaccination rates continue to rise across many European markets, you’ll gain credibility by continuing to deliver general show updates, best practices for travel, and useful industry content. Ride the Tide.

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Time to Fine-Tune Your Values Proposition

Convene by PCMA

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Millennials?are

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Provide essential event information like name, date, time, and location.

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How College Towns Inspired These DCIer’s Love of Place

DCI

The charming shops with a mix of offerings, the individual character of building facades and walkable streets with shade and accessible sidewalks all contribute toward the unique sense of place that impresses prospective students and their parents and keeps alumni eager to return. It didn’t feel like the flat Florida I grew up in!

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.