article thumbnail

Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? times [the money] for hybrid events.”. Hybrid is Hard.

article thumbnail

Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. Best Practices. An Adrenaline-Filled Future.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Creative Ideas To Promote Your Brand During A Virtual Event

Endless Events

Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.

article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

article thumbnail

Improve Virtual Events, Event Planning Certification and More

Endless Events

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Handle Virtual Events Better, Get an Event Planning Certification.

article thumbnail

New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

article thumbnail

Virtual Event and Webinar Speaker Management and Prep: 7 Tips For Building Better Relationships

Bizzaboo

of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Speakers are a vital part of your event’s success. Ensure your event’s success.