Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.

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Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Put social posts and other UGC to work to sell your event and drive registrations.

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Event Marketing Marketing Marketing Affiliate 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Traveler's Q

NOVEMBER 2, 2023

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose.

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Event Technology Technology Technology Social Media 130

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Social Tables

OCTOBER 20, 2022

We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Plan better virtual events with these webinar best practices.

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Registration Virtual Events Advertising Social Media 158

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 10, 2023

Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.

Registration 52

Registration Sponsors Speakers Attendee 52

Endless Events

APRIL 10, 2020

What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. Think about them and write them down so you can present them when meeting with a virtual event production company. What part of your event gives you the largest ROI?

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Virtual Events Production Meeting Events 347

Endless Events

NOVEMBER 7, 2022

It just shows how global the entire event market has become. It’s so easy and relatively inexpensive compared to some of the things we spend money on at events. Brandt wants to shout out a company that demonstrated complex but exceptional use of conditional logic in its platform. “We It’s great to see,” adds Will. “It

Registration 265

Registration Medical Meetings Trends Proposal 265

Smart Meetings

APRIL 25, 2024

billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners? “I Read More: Can One Virtual Meeting Platform Rule Them All?

Platform 130

Platform Production Audience Communications 130

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Hire two separate presenters/MCs.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

FEBRUARY 21, 2019

American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.

Meeting 160

Meeting Registration Transportation Event Apps 160

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Event Planning Virtual Events Events Audience 347

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Stova

APRIL 25, 2024

Most email marketing platforms have over 40 custom fields, so you can easily and quickly generate personalized emails that connect and convert. Stova’s Core Platform’s email marketing Another thing you should consider is what your “from” name is. That’s a number no event marketer can ignore.

Marketing 105

Marketing Marketing Audience Social Media 105

Eventtia

OCTOBER 9, 2023

Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. For online events, choose a robust virtual event management platform. For hybrid events or solely online happenings, select and test a virtual platform in advance.

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Event Planning Retail Registration Events 88

MeetingsNet

OCTOBER 8, 2020

Being versed in both the technical aspects and common vernacular of virtual meetings will make your planning experience more seamless, and also make your next event more successful. To help contextualize these terms for easy reviewing, we’ve organized each into one of three categories: Platforms & Technology. Presenters.

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Planner Meeting Registration Audience 131

Endless Events

AUGUST 31, 2018

Gain the trust of your audience by learning the ropes and getting an event planning certification. Make sure to mind your tech as well and update your systems for the smoothest event experience. And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note.

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Social Tables

JUNE 12, 2024

Event stage design involves incorporating production elements into an event or presentation space to amplify the venue’s aesthetics and enhance the attendees’ experience. Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event.

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Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page. Know Your Webinar Personas .

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Registration Speakers Audience Preparation 98

Skift Meetings

JUNE 28, 2022

But in an increasingly complex and fragmented marketing environment, there’s real value in seeing how people respond in real time to event engagement programs. Most event platforms — especially when combined with other tools like Google Analytics and Facebook Pixel — will provide you with a huge range of possible data points.

Planner 87

Planner Sponsors Registration Events 87

Bizzaboo

OCTOBER 19, 2022

1: Registration Revenue. Digital experiences driven by content will likely be the new bread and butter of the event industry, which in turn means the opportunities we do have to come together in-person must be more attractive than ever. So how do you determine how to tier your event registration prices?

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Sponsors Registration Virtual Events Audience 98

Endless Events

MARCH 30, 2018

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. It is available for any device or platform.

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Social Media Audience Media Events 281

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

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Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Social Tables

MAY 16, 2024

As for drinks, consider creating a signature cocktail for the night and offering a selection of mocktails for non-drinkers and kids (if present). Create teaser posts on social media platforms with casino-themed images (dice, cards, stacks of cash, etc.), asking your audience to stay tuned for more details about the event.

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Social Media Events Website Entertainment 78

Bizzaboo

MAY 1, 2023

Create a list of potential speakers and presenters and begin outreach. Launch a call for papers or proposals for presentations. Develop a website for the conference and include registration. Start a “save the date” campaign on social media and through email marketing. Confirm the schedule of presentations and events.

Event Planning 52

Event Planning Conference Marketing Marketing 52

Convene by PCMA

APRIL 14, 2023

In the Convene Live: “ From Stats to Stories — Making Event Data Work for You ” session at Convening Leaders 2023, Joe Colangelo, founder of event data company Bear Analytics, shared the challenges event organizers are facing when it comes to figuring out how to make data work for them.

Marketing 98

Marketing Marketing Trade Show Registration 98

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. Teams handling travel management can also use various software to sync their team’s travel details with registration data.

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Trade Show Promotion Social Media Venue 218

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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