Remove Event Marketing Remove Online Remove Promotion Remove Trade Show
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Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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MICE professionals

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

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New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

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Improve Virtual Events, Event Planning Certification and More

Endless Events

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. The Trade Show, from the Eyes of Attendees.