Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events
Smart Meetings
FEBRUARY 15, 2022
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Fatigue or Value Mismanagement? Lessons Learned. Hybrid is Hard.
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