The “Why” Is the Most Important Aspect Of Event Design
Maritz Global Events
JUNE 17, 2019
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. Networking.
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