The New Language of Events Spoken by Today’s Audiences
Convene by PCMA
OCTOBER 5, 2023
Among the findings: For respondents in a group that Freeman identified as Next Gen Event Goers , aged 20 to 44, the terms “virtual” and “hybrid” had a negative connotation, compared to positive reactions for the terms “online” or “remote” attendance. Nobody will ever attend a hybrid event.
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