Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

Marketing 98

Marketing Marketing Social Media Online 98

Solimar International

OCTOBER 25, 2023

Two women standing in front of a market stall that sells traditional crafts in Oaxaca, Mexico, showcasing a basic form of indigenous involvement in tourism development programs. This captivating contrast is driving the surge in cultural tourism, propelling it as one of the fastest-growing segments in the industry.

Tourism 98

Tourism Tourism Government Culture 98

Interface Tourism Spain

JUNE 29, 2023

Literary Tourism: Unlocking the Power of Words and Places All the news Back to newsroom Travelers visit destinations associated with authors and their stories, which benefits the tourism industry and the preservation of cultural heritage. One such niche that has gained considerable popularity is literary tourism.

Tourism 52

Tourism Tourism Culture Booking 52

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

The MICE Blog

OCTOBER 1, 2020

I interviewed Heidi about her role and work across various business areas of the DMC, beginning by defining its role, how to host virtual site inspections, how DMCs contribute to destination marketing, sustainability and incentives. For example, when a destination launches a national tourism campaign, that might also stimulate MICE interest.

Incentives 241

Incentives Management Healthcare Sustainability 241

Tourism eSchool

DECEMBER 10, 2022

How Tourism Businesses can use Hashtags to Attract New Customers. So in this update we cover the what, why and how to use hashtags when sharing updates on these social media channels to help you attract new customers to your tourism business or region! This is fantastic free publicity for your tourism business!

Tourism 52

Tourism Tourism Social Media Media 52

DCI

FEBRUARY 17, 2022

For 62 years, DCI has specialized in economic development and tourism marketing aimed at helping destinations around the world attract business investment and visitors to spur economic growth. Make no mistake: talent attraction marketing is not new to DCI. The impact of visitor travel is significant. .

Tourism 52

Tourism Tourism Social Media Advertising 52

Crowdriff

JULY 19, 2017

When the New Orleans Tourism Marketing Corporation first launched its blog, GoNOLA.com in 2010, the goal was to capture the sights and sounds of the world’s most festive city and in a fun, quick, and conversational way. Some tourist destinations have to dig deep when promoting attractions that might lure visitors.

Advertising 52

Advertising Publishing Tourism Tourism 52

Tourism eSchool

NOVEMBER 22, 2020

A destination visitor guide is an important marketing and visitor servicing tool for many of the destinations we work with. Keep these sections editorial only, with great storytelling copy and stunning images. 15 Ways to Evolve Your Destination Visitor Guide in 2021. By Rebecca White. Published on November 23, 2020.

Social Media 98

Social Media Advertising Tourism Tourism 98

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. By Rebecca White. Published on May 1, 2020. Our hearts are breaking for our Industry at the moment. Virtual Tours.

Tourism 97

Tourism Tourism Social Media Online 97

Solimar International

AUGUST 25, 2023

This paradigm shift reinterprets tourism models, emphasizing consciousness, autonomy, and bottom-up strategies while detaching from predatory practices. Community-Based Tourism (CBT) exemplifies sustainable tourism, promoting local development through social justice, resource redistribution, sustainability, and empowerment.

Tourism 52

Tourism Tourism Sustainability Government 52

Tourism eSchool

MARCH 22, 2020

We're living in a very surreal world with the complete halt of our beloved Tourism industry. For Visitor Servicing teams, now is the time to join the COVID-19 battle to help your local community and local tourism operators through this very tough and uncertain time. Connect them with Tourism businesses who could help?

Social Media 52

Social Media Website Tourism Tourism 52

Crowdriff

JUNE 22, 2017

Let’s take a look at five DMOs that are successfully leveraging sports tourism to attract more visitors. Not only do they blog about upcoming games for sports spectators, but they also have a website with resources on sports facilities that meeting planners can book for group events. Make it easy to plan, and they will come!

Sports 52

Sports Promotion Publishing Website 52

AltexSoft Travel

MAY 5, 2020

In fact, the global revenue for the travel and tourism industry is earning around 34.7 Focus on your brand storytelling for your team, your customers and for other businesses to remind them why you are here and battling. This is a guest article by tech writer Ray Slater Berry. percent less than last year. Look after home.

Travel 86

Travel Travel Social Media Communications 86

Crowdriff

FEBRUARY 22, 2018

For DMOs, a new year and a new season are usually triggers for a fresh destination marketing campaign. That’s why we’ve taken the time to create this list of 11 amazing destination marketing campaigns, look at what made them successes, and pull out what you can learn from them. 1 | South African Tourism: 24 Hours of Wow.

Marketing 52

Marketing Marketing Social Media Tourism 52

Crowdriff

JULY 5, 2016

Zac Gribble is a Director of Media Technology at RTO4 and won the Innovation Initiative award at the SoMeTUS conference for his work in destination marketing. We spoke with him shortly after his win about what he’s learned about storytelling for DMOs and digital analytics for destination marketing.

Marketing 52

Marketing Marketing Social Media Media 52

AltexSoft Travel

SEPTEMBER 19, 2023

This article explores the influence of analytics on marketing strategies, revenue management, guest personalization, and other aspects of the travel industry. This article explores the influence of analytics on marketing strategies, revenue management, guest personalization, and other aspects of the travel industry.

Travel 52

Travel Travel Airlines Booking 52

Crowdriff

JUNE 27, 2018

Now more than ever, travel and tourism is a “show, don’t tell” world. Sharing reimagined for travel and tourism. Marketing and PR teams love it because it tells authentic stories and captures them in real time. I’ve been seeing so many gorgeous photos of the Maldives on Instagram lately – I’ve got to go there.

Media 52

Media Planner Tourism Tourism 52

Tourism eSchool

AUGUST 19, 2021

3 Story Ideas for Social Media Posts and Blog Articles. Are you looking for ideas of content to share on Social Media or your Blog? Research also tells us that people are increasingly choosing a tourism product or destinations based on a photo or video seen online. By Rebecca White. Published on August 20, 2021.

Social Media 77

Social Media Media Tourism Tourism 77

Tourism eSchool

SEPTEMBER 23, 2021

Key Benefits of Passion-Interest Marketing. Having an exhaustive list of the experiences within your destination is a key piece of intel a marketer needs to sell a destination. Step 3: Powerful Storytelling on Visitor Touchpoints. As you know, storytelling is the cornerstone of any destination marketing strategy.

Travel 88

Travel Travel Website Tourism 88

Tourism eSchool

DECEMBER 20, 2022

Key Benefits of Passion-Interest Marketing High Yielding Visitors. Step 1: Undertake an Product/Experience Audit Having an exhaustive list of the experiences within your destination is a key piece of intel a marketer needs to sell a destination. Whilst these passion points are niche, but are no means insignificant.

Travel 52

Travel Travel Website SEO 52

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Most suited for events that: Are annual or recurring events, such as a monthly Farmer’s Market or Annual Wine Event.

Social Media 91

Social Media Media Promotion Tourism 91

Solimar International

AUGUST 22, 2023

Agritourism typically overlaps with gastronomy tourism and wine tourism. Wwoof ) Farm Shops and Markets Events (concerts, team building) Agritourism, particularly when farms use regenerative agriculture and other sustainable practices, can promote sustainable development across the globe.

Benefits 87

Benefits Sustainability Culture Promotion 87

Tourism eSchool

JULY 3, 2022

Destination Marketing: Why it's time for a rethink. We’ve spent the last decade working in the destination marketing space, teaching, mentoring and guiding destinations on best practice destination marketing. The Destination Marketing Issues. Insta" Over-Tourism. By Rebecca White. Published on July 4, 2022.

Marketing 52

Marketing Marketing Social Media Advertising 52

Tourism eSchool

MARCH 3, 2021

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents. Visitor Servicing' not 'Visitor Information Centre' Focus.

Retail 98

Retail Social Media Website Tourism 98

Tourism eSchool

JANUARY 3, 2023

Home Destination Marketing: Why it's time for a rethink By Rebecca White Published on January 4, 2023 We’ve spent the last decade working with visitor economy stakeholders around destination marketing through our teaching, strategy development, workshops, keynotes.

Marketing 40

Marketing Marketing Social Media Website 40

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Crowdriff

DECEMBER 8, 2016

Creating a compelling, engaging social media presence as a destination marketing organization isn’t easy. BLOG: Where to SUP in Queensland [link] #thisisqueensland pic.twitter.com/YS9fXOm7fU. To keep up with their almost-hourly posting frequency, they also liberally retweet photos from visitors and tourism partners.

Travel 52

Travel Travel Social Media Tourism 52

Crowdriff

MAY 10, 2017

As a destination marketer who wanted to develop his organization’s brand and connect with more visitors, Josh says choosing to work with CrowdRiff was a no-brainer for him and his team. What can other DMOs and tourism brands learn from Visit Franklin? Visit Franklin first partnered with CrowdRiff way back in 2014.

Social Media 52

Social Media Audience Online Culture 52

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! We’ve put together a comprehensive list of 200+ top in-person, virtual and hybrid conferences that you should attend in 2023.

Conference 52

Conference Healthcare B2B Banking 52

Crowdriff

SEPTEMBER 14, 2017

We just returned from another fantastic ESTO , the annual tourism conference where destination marketers from around the US gather to learn and discuss industry trends. CrowdRiff hosted a Learning Lab on visual influence , alongside one of our customers Jeremy Harvey, the VP Marketing and Communications at Visit Savannah.

Marketing 52

Marketing Marketing Social Media Audience 52