article thumbnail

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

article thumbnail

What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264
article thumbnail

How Events Can Mimic Private Membership Networks

Convene by PCMA

Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech.

article thumbnail

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

article thumbnail

Future of Networking: 5 Ways to Drive Stellar Connections among Attendees in 2024

Stova

Networking is the cornerstone of successful business events. Networking is how professionals gain the knowledge they need to take projects to the next level and accelerate growth. While planning a networking event is rewarding, the job also poses challenges. Attendees are craving more opportunities to network.

article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. Read: Wasted impressions equal wasted money.).