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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS.

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How Event Technology Will Benefit Your Events

Endless Events

The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.

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9 Event Technology Trends: Insights From a Gartner® Magic Quadrant™Leader

Bizzaboo

This strategic use of data sets apart successful events in today’s technology-driven landscape. It offers the tools to analyze attendee data in real time, predict behaviors, and tailor events to match individual preferences, setting a new standard for attendee engagement.

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PCMA’s Big Bet on Presidential Visit Paid Off

Smart Meetings

Total registration was 66% higher than the 3,300 who signed up to attend PCMA Convening Leaders in Columbus, Ohio , last year where Viola Davis was scheduled to speak (but dropped out days before to attend an awards show). We want to reenergize the senior event strategist and attract next-generation planners,” Hoops explained.

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Aventri vs. Cvent: Which Event Management Software is Best?

Eventtia

In recent years, the increased use of technology in event planning and execution has allowed more event planners to adopt event management software to help them plan, manage, organize, and execute successful events. This makes Aventri (now Stova) a better choice for larger and/or complex events.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Before advances in event technology, event planning was a very manual process. Event planners used to draft the attendee list contact by contact. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Also, don’t forget the virtual venue and event app!