Traveler's Q

SEPTEMBER 7, 2023

With this information in hand, you can create detailed customer personas that provide insight into their wants, needs, beliefs, and preferences. It is also important to pay attention to changes in consumer behavior, purchasing patterns, and market trends, as they can significantly impact your audience’s motivations and decisions.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Does the platform in question integrate with marketing automation or CRM platforms?

Management 280

Management Platform Event Apps Automation 280

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. If it’s not actionable, if you can’t make truly informed decisions from it,” Federbush asked, “then why are you capturing it?” Don’t just look at it as event marketing in a vacuum.

Events 52

Events Prospect Event Marketing Global Events 52

Eventtia

DECEMBER 11, 2021

Even the smallest tech issues: errors, clunky apps/websites, busy registration lines, lack of access to relevant online information, laggy live streaming platform, and so on, can reduce the overall satisfaction from your attendees. Event marketing management tools: automating and personalising marketing efforts.

Event Technology 62

Event Technology Technology Technology Social Media 62

Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

Automation 40

Automation Events Registration Prospect 40

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Attendee 59

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Events Advertising Consulting 98

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. Asking these questions and utilizing this information can help attendees feel even more connected to your event and brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Stova

MARCH 16, 2023

What is Event Intelligence? Simply put, event intelligence is information or data gathered before, during, and after the event that provides insights as to the different micro-conversions and behaviors that transpired at each stage of the event lifecycle. Let’s take a look at an example.

Events 40

Events Technology Technology Consulting 40

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. whitepapers. •

Marketing 76

Marketing Marketing Meeting Website 76

Eventtia

APRIL 28, 2022

And more actionable marketing tips you can use to market your hybrid event. Hybrid Event Marketing: Principles and Best Practices. Marketing a hybrid event can be more challenging than in-person or virtual-only events, but here are some key principles to follow: 1.Define Event details.

Prospect 71

Prospect Registration Events Communications 71