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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”

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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. There is no charge for tickets to free B2B conferences or events.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”

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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Prioritize Personalization in Email and Event Marketing. I’m glad you asked.

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Try Out New Trade Show Booth Ideas

Endless Events

Getting Business Done in B2B Trade Shows. This is doubly true for B2Bs, since every purchase tends to be a long-term contract. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. This includes handling various marketing challenges and inculcating best practices.