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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

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How to Successfully Market Your Next Event

Smart Meetings

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media.

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How to Write a Press Release for an Event (with Template)

Bizzaboo

While writing a headline, use dynamic verbs, highlight unique elements, and keep your audience top of mind. Quotes from key stakeholders or influencers give your release a human touch while offering insights that can resonate with your audience. To capture maximum attention, consider publishing a press release midweek.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

When a related keyword is searched, the publisher runs a real-time auction to determine the order of listings. Implementing common SEO practices is always helpful so don’t forget to work on the key words and overall content of your website, landing page, and posted ads. Invest in search engine optimization.