Endless Events

APRIL 27, 2022

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.

Online 177

Online Virtual Events SEO Platform 177

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Audience 149

Audience Attendee Speakers Virtual Events 149

ADMEI

MAY 8, 2024

There are many benefits of trade shows for professionals in the meetings and events industry. Learning how to design a booth for an exhibition helps DMCs maximize their presence at trade shows and connect with the right audience. 4 Strategies to Elevate Your Trade Show Exhibition Booth ROI Prepare with your audience in mind.

Trade Show 222

Trade Show Destination Management Rehearsal Audience 222

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 244

Marketing Marketing Social Media Communications 244

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Audience demographics and attendance figures. Social media and press coverage.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . These may include: Social media. Multi-event strategy.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Endless Events

JUNE 15, 2022

The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MAY 24, 2021

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event.

Virtual Events 312

Virtual Events Social Media Registration Online 312

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . on video content… and then only post it to social media. That thing is video deployment. You’ll reach more customers.

Marketing 246

Marketing Marketing Social Media Advertising 246

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

Social Media 130

Social Media Event Apps Sponsors Website 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 217

Marketing Marketing Advertising Audience 217

Smart Meetings

MAY 31, 2022

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. And speaking of social media, don’t overlook this now-old friend.

Meeting 306

Meeting Social Media Trade Show Technology 306

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Platform 334

Platform Sponsors Events Registration 334

Dana Communications

MARCH 28, 2022

It can be used in a variety of contexts, like on a website, in emails, social media, etc. When planning your next campaign, think about the benefits that video can bring to your messaging: It’s Storytelling on Steroids. And social media usage is prolific—Facebook, Instagram, TikTok and Twitter all have millions of active users.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

AltexSoft Travel

JANUARY 30, 2023

They are a way for travel vendors to offer discounted airfares, hotels, car rentals , and other perks and benefits to certain clients, while also potentially increasing sales and customer loyalty. By offering special perks and benefits to CUG members, hospitality businesses can foster customer loyalty and encourage repeat business.

Benefits 97

Benefits Travel Travel Booking 97

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Advanced Travel and Tourism

JULY 12, 2022

Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 DMOs will likely feel tempted to cut back on marketing when there’s a slight economic downturn, but there are benefits to carrying on. The average response rate for brands on social media is five hours.

Travel 231

Travel Travel Social Media Booking 231

Crowdriff

MARCH 8, 2017

Social media contests are more than just a fun excuse to hand out free swag to your followers. A well-organized contest excites and engages your audience. We created this step-by-step guide to help DMOs and travel brands maximize the benefits of running a social media contest. Step 1 | Set a unique hashtag.

Social Media 52

Social Media Media Website Publishing 52

Endless Events

DECEMBER 6, 2022

Issue 2: Fewer Audience Engagement Features. When you buy an event management platform, you get all of these benefits, which you wouldn’t get with Zoom. So many event platforms specialize in hybrid events, giving attendees an equitable experience whether in-person or online. . Increased audience engagement. Communities.

Virtual Events 194

Virtual Events Platform Events Audience 194

Smart Meetings

JANUARY 28, 2019

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Owned media is simply any content you generate yourself. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

Solimar International

MAY 23, 2022

They have adopted new digital habits, and changed their online behavior as a result. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Now more than ever, digital destination marketing matters. Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

MAY 27, 2020

On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you don’t believe in the value you’re providing to your audience, how can you expect sponsors to do it? Harness The Power Of The Online Landscape. Well, the short answer is absolutely.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 100

Marketing Marketing Advertising Audience 100

Crowdriff

DECEMBER 19, 2016

Whether you’ve spent months or years crafting the perfect social media presence for your brand, the idea of handing over the reins to someone else can be a bit unnerving. A social media takeover is a strategic decision to give someone else control of your social media account for a set amount of time.

Social Media 52

Social Media Media Audience Promotion 52

Smart Meetings

SEPTEMBER 25, 2018

Here are takeaways every meeting professional can benefit from. 60 percent of travelers post on social media daily. Tod Maffin , president of Vancouver, British Columbia-based social media agency EngageQ , shared six steps to increase your chances of building a viral marketing campaign—and some lol-worthy examples.

Communications 185

Communications Communications Trends Social Media 185

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Meet with representatives from the benefiting nonprofit to get a better understanding of their mission, values, and purpose. Yes, show me how 7.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Traveler's Q

DECEMBER 7, 2023

Additionally, it enables organizers to communicate effectively with their audience and provide a seamless event experience. By prioritizing a mobile-friendly event website, organizers can improve their event’s online presence and reach a wider audience. This is where the power of great website layout comes into play.

Website 130

Website Platform Registration Social Media 130

Endless Events

SEPTEMBER 28, 2022

At this point, you need to master the art of community management, which means you must prove that your community benefits your brand long-term. Community KPIs are a must for any online group. How much time do people spend in your online community? Discussions are the lifeblood of any online community. Time on Page.

Online 177

Online Social Media Audience Marketing 177

AltexSoft Travel

MARCH 15, 2021

Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Content strategists will have to find new ways to entice their audiences to provide more information about themselves in a time where users are growing skeptical of having their data collected. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86