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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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What is Event Creative? The Secret to Unforgettable Experiences

Endless Events

82% of B2B marketers believe that attendee engagement is a key KPI for event success. But we all know it isn’t exactly easy to hold an audience’s attention. A presentation template can make your life easier if your event includes webinars, seminars, or any session with a slide deck. . Presentation Template Design. Scenic Design.

MICE professionals

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How to Write a Perfect Invitation Email for Your Virtual Event

Smart Meetings

This is especially valid if you are inviting B2B contacts with whom you’ve worked extensively before—there’s no need for overly formal writing. In the case of multi-day conferences and seminars, your recipients will likely want to know more about the agenda before signing up. Address the Most Pressing Points.

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How To Increase Event Sponsorship ROI

Bizzaboo

Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios. Direct Engagement with Target Audience Sponsors gain the invaluable opportunity to engage face-to-face with their ideal customers.

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ITB China 2023 boasts over 17,000 Business Engagements

Travel Daily Media

This reinforces China’s resurgence in outbound travel and solidifies ITB China’s position as the premier B2B travel trade show in China. The next ITB China 2024 is scheduled for 27 – 29 May in the Shanghai World Expo Exhibition & Convention Center.

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The Micro-event Revolution: How Smaller Gatherings Are Making a Big Impact

Bizzaboo

Our State of in-person B2B conferences report found that venue location; diversity, equity, and inclusion (DE&I) efforts; travel/accommodation costs; and sustainable practices are among the top priorities attendees consider when deciding whether to attend an in-person event.

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The workshop that wasn’t

Conferences that Work

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 66