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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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How to Write a Perfect Invitation Email for Your Virtual Event

Smart Meetings

This is especially valid if you are inviting B2B contacts with whom you’ve worked extensively before—there’s no need for overly formal writing. In the case of multi-day conferences and seminars, your recipients will likely want to know more about the agenda before signing up. Address the Most Pressing Points.

MICE professionals

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What is Event Creative? The Secret to Unforgettable Experiences

Endless Events

82% of B2B marketers believe that attendee engagement is a key KPI for event success. But we all know it isn’t exactly easy to hold an audience’s attention. A presentation template can make your life easier if your event includes webinars, seminars, or any session with a slide deck. . Presentation Template Design. Scenic Design.

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ITB China 2023 boasts over 17,000 Business Engagements

Travel Daily Media

This reinforces China’s resurgence in outbound travel and solidifies ITB China’s position as the premier B2B travel trade show in China. Over 70 speakers covered an extensive array of over 30 topics, enriching attendees with valuable knowledge and market trends.

Seminar 76
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The Micro-event Revolution: How Smaller Gatherings Are Making a Big Impact

Bizzaboo

Our State of in-person B2B conferences report found that venue location; diversity, equity, and inclusion (DE&I) efforts; travel/accommodation costs; and sustainable practices are among the top priorities attendees consider when deciding whether to attend an in-person event.

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The workshop that wasn’t

Conferences that Work

The speaker said, this will be interactive because no one wants to listen to me talk for four hours. Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” ” Workshops that are.

B2C 66
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7 of the Top Event Planning Conferences in 2021

Social Tables

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”