20 Bright Ideas for Personalizing Attendee Experiences
Convene by PCMA
FEBRUARY 7, 2024
Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show.
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