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Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Lessons Learned. Hybrid is Hard.

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Virtual Event Platform Features: What To Look For?

Endless Events

Plenty of things about planning a virtual event cause stress and confusion. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Key Virtual Event Platform Features. What should you prioritize?

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Marketing Virtual Events With Kristin Horstman

Endless Events

Meet Kristin Horstman, the senior director at Salesforce! Together with the rest of the world, she had to make a quick pivot to virtual events last year. As a marketing leader, she focuses on marketing virtual events. Where Marketing & Virtual Events Meet.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.

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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. Those hybrid meetings are coming in lots of different shapes and sizes. By definition, hybrid meetings are a mixed bag. An Adrenaline-Filled Future.