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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. 3 Considerations. On the Web.

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17 Best Tools For Researchers In 2024

All Conference Alert

By making it simple to access a wide variety of articles, journals, and research papers, these tools enable you to conduct more effective research and find valuable resources. Checking the number of times an article has been cited. Access to the full text : You can obtain complete articles and publications.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

In this article, we explore the importance of event branding and the impact it can have on your business’s success. Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online.

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

DMOs should not only curate engaging stories through collaboration with local stakeholders, but also take advantage of the stories tourists share online. In other words, through travel articles and storytelling you have more tools to address some of the most fundamental aspects of digital marketing.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., itinerary creation and scheduling (tour builders), online booking ( booking engines ), multi-channel distribution management (channel managers), customer relationships (CRM systems), content management (CMSs), reporting and analytics ( BI tools ), and so on.

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7 Ways to Create Immersive Mobile Event App Experiences

Stova

This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. How do you leverage mobile apps during online events? But online events don’t have to lack engagement. What are mobile apps for events and conferences?

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Powerful Referral Marketing Strategies for Events

Eventtia

In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Determine a person’s online following, credentials, and public likability. Not only does it increase exposure and engagement, but it also enhances your online reputation.