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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

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How To Monetize Your Events and Increase Your Revenue

Eventtia

Being a limited-time offer in nature, early-bird discounts can instil a sense of urgency, encouraging prospective attendees to purchase your ticket faster unless they’ll miss the discount period. For attendees, committing early to events carries a risk, and the early-bird discount can help lower this obstacle.

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International Marketing in a Post-Pandemic World

Convene by PCMA

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Build out an ecosystem of in-market multipliers. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it.

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9 Proven Ways to Promote Your Event for Free

All Conference Alert

Promote for Free on Event Listing Websites The best way to advertise your event for free is by adding your event to free event promotion websites These platforms give you a broad audience and put you in touch with people looking for events in your speciality who would like to join the event.