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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

In this executive role, Park will lead the company’s global marketing, brand strategy and communications. With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise.

Sports 209
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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

MICE professionals

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4 Ways to Lean Into Qualitative PR Measurements

DCI

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Communicators must reassess how they set their own destination-specific goals and gauge success by opting to include more qualitative PR measurements into their evaluations.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Risk Management. percent.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Allied Global Marketing Los Angeles, CA With a legacy spanning over 30 years, Allied has evolved from its origins in film advertising to become a global leader in entertainment, culture, and lifestyle marketing. Communications. beedance Atlanta, GA beedance is a boutique creative agency full of doers and problem solvers.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? This will help you stay on track and ensure that you are consistently promoting your event.