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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?

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New Management Systems Lead the Charge for Industry Tech  

Smart Meetings

In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking.

MICE professionals

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Tips for Increasing Audience Engagement at Events

Endless Events

One of the most important tasks of an event professional is to stay on top of best practices so they can be applied for maximum effect. Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? Lessons from Coachella 2018: Lighting up the Desert.

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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Understanding Engagement for 2018.

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How to Connect with Meeting Planners: Post-Pandemic Insight

DCI

Another big shift this time around was in how decision makers communicated. With so many trade shows and in-person events put on pause throughout 2020 and much of 2021, the way of doing business has forever changed. . Only 12% of respondents said sales calls are effective, down from 36% in 2018. Farewell sales calls.

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Successful Social Media Campaigns for Events

Endless Events

Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy?

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An EIC Conclave to Elevate Them All

Smart Meetings

At the end of three days of learning and exchanging business cards at Sheraton Birmingham Hotel for Events Industry Council ’s CMP Conclave 2018 , there wasn’t a dry event-professional eye in the house. The ultra-candid inclusiveness expert and author of Good Enough Now defined diversity broadly—really broadly.