Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ????

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Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Event Marketing Marketing Marketing Social Media 272

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

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Event Marketing Trends Marketing Marketing 274

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

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Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Concrete language is more specific and refers to tangible qualities, whereas abstract language is more “big picture” and tied to things we experience only through intellect. Make the abstract more concrete.

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Event Marketing Marketing Marketing Prospect 97

Bizzaboo

JANUARY 23, 2023

Those stats are courtesy of research by SuperOffice , a CRM provider, but we’ve seen figures that say as many as 50% of email recipients open an email based on the subject line. On the other hand, according to HubSpot research, 65% of marketers say subject lines have the most significant impact on open rates.

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Registration Event Marketing Marketing Marketing 97

Bizzaboo

JUNE 21, 2023

In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? What is event ROI? What do you choose? ?

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Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing?

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B2B Event Marketing Marketing Marketing 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. But what about the offenders hiding in plain sight? What they’re not saying?

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Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. .” — Clinton Hall , Web Developer “AI is a useful tool for uncovering strategic insights. Sometimes, that means my work is already done.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 7, 2022

But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI? Event Goals.

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Event Marketing Marketing Marketing Events 98

Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Planner Events Virtual Events Trade Show 320

Smart Meetings

OCTOBER 18, 2023

Internal meetings have become an integral part of doing business,” said Gerardo Tejado, senior vice president of professional services for Amex GBT. “It It has to do with having a dispersed workforce. First : “It’s still a seller’s market,” he said. Pre-Covid, the company’s remote workforce was around 80-85%.

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Remote Trends Social Media Event Marketing 246

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

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Social Media Promotion Media Event Marketing 59

Endless Events

JULY 5, 2022

Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. “I rented gear and we produced massive high school dances.

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Events Audience Social Media Planner 317

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. However, we generally recommend budgeting 1.5x

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Social Media Virtual Events Audience Events 348

Endless Events

JUNE 15, 2022

Maya Angelou said that people will forget what you said and did, but never forget how you made them feel. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What makes them tick?

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. I can let global colleagues, different businesses, and regional teams know I’m doing an event on a specific date and see if anyone else is doing something similar.

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Event Marketing Marketing Marketing Healthcare 84

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.

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Preparation Event Planning Certification Human Resources 334

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. Do you have data? You undoubtedly do. And I’d bet others in your organization do, too. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. .

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Event Marketing Conference Marketing Marketing 59

MeetingsNet

APRIL 12, 2024

That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. In either case, “a mentor helps us gain clarity, and from that we can achieve the success we want while avoiding failures along the way.”

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Planner Meeting Online Trade Show 105

Endless Events

NOVEMBER 15, 2022

After a nearly two-year hiatus due to COVID-19, the events industry returned in all its glory this year. But just when we thought we had overcome the most difficult hurdles both as humans and as an industry, new external pressures waited around the corner. It’s also a sign of a returned confidence in event planning.

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Event Technology Events Production Technology 306

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. The Benefits of Attendee Tracking.

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Benefits Attendee Registration Audience 303

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Trade Show Panel Sustainability Technology 246

Endless Events

JUNE 10, 2022

Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact.

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Meeting Sponsors Audience Events 348

Endless Events

JULY 10, 2020

?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar!

Marketing 240

Marketing Marketing Virtual Events Trends 240

Endless Events

NOVEMBER 9, 2020

But the question remains: in face of so many virtual event platform features, how are you supposed to make a choice? What should you prioritize? Well, here at Endless, we’ve done a lot of homework. So we decided to give you some precious insight into the world of virtual event platform features.

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Virtual Events Platform Registration Events 364

Endless Events

APRIL 13, 2023

Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So in this episode of the Event Brew podcast , the crew shares their thoughts on what they’d keep, cut, and remove.

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B2B Events Production Marketing 177

Convene by PCMA

APRIL 8, 2024

Dominic Thurbon, a partner at the consulting firm Ernst & Young Australia, where he works in climate change and sustainability services, is in the business, he told Convene , “of helping people ‘do’ change in the face of disruption and uncertainty.” You’re an expert on behavioral change. Change is a fundamentally human act.

Organization 89

Organization Speakers Conference Sustainability 89

Smart Meetings

JANUARY 12, 2023

Sometimes things that seem so tragic give us inspiration for what is to come. Smart Meetings was there for a backstage view of what went into the production and brought back tips for planning even more intelligently in 2023. Discomfort, Don’t Dos and Uncertainty. The core of what people want is a reliable, friendly experience.”

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Panel Publishing Networking Conference 228

Endless Events

APRIL 24, 2020

The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. Attendee Aftermath: Attendee Expectations Post-Coronavirus: What Will They Look Like? ? We’ve got a very special offer for you this week! The moment you have all been waiting for: The Virtual Event Budget Calculator is here!

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Virtual Events Promotion Events Attendee 240

Smart Meetings

MAY 26, 2023

New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. But what really happened? While we aren’t yet seeing the realization of innovation in a big way, there are promising signs of a new era emerging.

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Healthcare Technology Technology Panel 221

Endless Events

JUNE 1, 2021

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Together with the rest of the world, she had to make a quick pivot to virtual events last year. Your customers are missing.

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Virtual Events Marketing Marketing Events 317

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?

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Audience Virtual Events Communications Communications 306

Smart Meetings

JANUARY 11, 2024

President Bill Clinton and 67 th Secretary of State Hillary Rodham Clinton took the stage on Tuesday morning to share their perspectives on everything from immigration, current global conflicts and economic trends to the weaponization of loneliness and what it is like to be a woman in the public eye today. That made a difference.”

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Trade Show Regulations Automation Platform 246

Endless Events

APRIL 27, 2023

So can in-kind sponsorships for events help you meet your event goals? In this episode of the Event Brew , Nick, Will, Deanna, and Xander share their reactions to the term “in-kind sponsorship,” tips on navigating them, and what they think is the ideal scenario for this kind of sponsorship. This is a marketing endeavor.

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