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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Read: Wasted impressions equal wasted money.).

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media. Conclusion. First, invite the press.

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Five Media Trends Economic Development Professionals Should Know

DCI

According to the Muck Rack State of Journalism Report , online newspapers and Twitter are the most popular sources of news for journalists, with Twitter being the most valuable social network for them. Exclusives are important The report found that journalists are more likely to cover a story if they are offered an exclusive.

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Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Goals should include multiple objectives, such as: Reaching a certain number of social media shares (i.e. making your event hashtag trend). While you need to be active on social media, you shouldn’t completely eschew offline methods either. For social media, you should be doing ALL of the following: Using an event hashtag.