When Marketing an Event, Advertise Outside Your Lane
Convene by PCMA
OCTOBER 10, 2022
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.
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