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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. Three Event Trends to Boom This 2018. But hey, we’re #eventprofs!

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‘The Radical Act’ of Creating Community

Convene by PCMA

The ”relational dining” trend in VML Intelligence’s “ The Future 100: 2024 ” report resonated with me. A somewhat extreme example of this is the Dinner Party , which wasn’t included in the trends report, but is an initiative Convene wrote about six years ago. The New York Times take? It’s “the radical act of eating with strangers.”

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MICE professionals

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5 Ways DMOs and EDOs Should Streamline Efforts

DCI

But there are opportunities for synergy that are too often overlooked in communities worldwide – especially with new trends like bolder, more aggressive talent attraction efforts. Big events bring big ideas and prospective talent to the business community, but also big dollars to the tourism community. . Working Toward Common Goals.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

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Your Complete Guide To PR For Events

Eventtia

They also help you reach more people by promoting your event across many social networks. Inbound content attracts prospects with tailored messages that align with their interests. Depending on the type of event, you need in-depth industry knowledge of issues and current trends.

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How to Increase Event Attendance by Identifying New Sources

Maritz Global Events

Social Listening. Stay connected with the people and groups relevant to your industry on social media. Think that your community doesn’t use social media? Social networks just keep growing, and even if certain individuals don’t use social media, their company or affiliated institution likely does.

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Harnessing the Power of Social Media to Enhance Attendee Interaction and Experience

Traveler's Q

By using a specific event hashtag, it becomes easier to track the conversations and measure the reach and engagement of your event on social media. Hashtags allow event organizers to stay ahead of the buzz, capture the attention of prospective attendees and help to create a sense of community around the event.