Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Read: Wasted impressions equal wasted money.).

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. Overall, the Muck Rack State of Journalism Report highlights many of the key trends we see when it comes to landing stories about economic development efforts in the national media.

Media 52

Media Trends Site Selection Public Relations 52