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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

MICE professionals

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Five Media Trends Economic Development Professionals Should Know

DCI

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. Overall, the Muck Rack State of Journalism Report highlights many of the key trends we see when it comes to landing stories about economic development efforts in the national media.

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Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Goals should include multiple objectives, such as: Reaching a certain number of social media shares (i.e. making your event hashtag trend). While you need to be active on social media, you shouldn’t completely eschew offline methods either. Creating an official events page on social media.