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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

The primary objective of event marketing is to drive registrations, increase attendance, and create buzz around your event. Event branding is also vital in increasing registrations and brand awareness. This, in turn, can increase attendee engagement, registrations, and overall event success.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? The example below may serve as a helpful reference for website design.

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How Events Can Mimic Private Membership Networks

Convene by PCMA

The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials. Offer on-demand content for registrants after the conference.

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Making events feel smaller and more personal should start with pre-show communications.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

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Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success

Bizzaboo

The event team can also build tailor-made go-to-market strategies and content to ensure marketing and sales have what they need to drive registrations, leads, and meaningful follow-up. They are responsible for social media outreach, email marketing, and public relations.

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