Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Promote your event early and often.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Making events feel smaller and more personal should start with pre-show communications.

Prospect 52

Prospect Public Relations B2B Audience 52

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. More recently, the Chattanooga Chamber of Commerce and Chattanooga Tourism Co. Virtual meetings will continue, even as travel resumes.

Benefits 52

Benefits Advertising Tourism Tourism 52