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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media.

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Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

MICE professionals

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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White.

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10 Ways to Build Trust With Customers Online

Tourism eSchool

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Can customers easily find the information they need and/or book online? Trust that their money will be well spent.

Online 89
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 98
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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93
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Quick Trips: How to Score Spontaneous Bookings

Dana Communications

Boost Your On-Line Game – if you want to reach today’s spur-of-the-moment travelers, including spontaneously-booking millennials, you have to go where they are – online. Get Social – These days, social media and travel are inseparable. Don’t put all your eggs in the social media or any other one basket.

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