Tourism eSchool

MAY 18, 2022

Best Practice Destination Marketing Principles. Published on May 19, 2022. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing. By Paige Rowett.

Marketing 98

Marketing Marketing Tourism Tourism 98

Conferences that Work

DECEMBER 12, 2022

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Most social media companies are for-profit corporations, whether publicly or privately owned. And that’s where commercial networks often falter. Why should you care?

Social Media 118

Social Media Platform Advertising Media 118

Techsytalk

DECEMBER 26, 2016

Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Photo credit: Marketing Land.

Promotion 260

Promotion Sponsors Social Network Affiliate 260

Crowdriff

JUNE 28, 2018

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. Because of copyright , a user retains the rights to whatever they post on social media.

Marketing 52

Marketing Marketing Social Network Automation 52

Interface Tourism Spain

APRIL 12, 2023

The growing figures of social media, the difference in costs (at least at that time) and the rise in media audiences open to embracing new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks are growing exponentially.

Travel 52

Travel Travel Social Media Fashion 52

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

Tourism 52

Tourism Tourism Social Media Website 52

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. Are you trying to gather more social proof?

Marketing 52

Marketing Marketing Social Media Social Network 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

Eventtia

JANUARY 11, 2023

All this is possible if you have a strong content marketing strategy, time, and budget. Depending on the type of content and strategy stage, it will have different goals, like converting undecided potential attendees, selling last-minute tickets, or encouraging participants to share feedback on social media. Newsletters.

Social Media 48

Social Media Audience Events Website 48

Interface Tourism Spain

APRIL 12, 2023

The growing figures of social networks, the difference in costs (now not so disparate) and the fall in media audiences still reluctant to embrace the new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks grow exponentially.

Travel 52

Travel Travel Social Network Communications 52

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. Attracting website visitors with strong branding and marketing best practices so they’ll be convinced to register for the event. Step 4: Improve UX and usability.

Website 62

Website Prospect Registration Events 62

Crowdriff

OCTOBER 19, 2017

While there are many tools marketers can use to promote their brand, one of the most potent is certainly user-generated content (UGC). Your brand’s biggest fans are snapping photos, writing reviews, and publishing blog posts promoting your products or services — often without any prompting. Marketing budgets are often stretched thin.

Benefits 52

Benefits Social Media Audience Promotion 52

Motivation Excellence

SEPTEMBER 24, 2019

Software company Kazoo specializes in “people management” tools and have developed a recognition and rewards program for their employees inspired by social media. They reward people who perform well with a trophy, shout-out on social networks, and prime parking real-estate, but for work anniversaries, they go a step beyond.

Incentives 130

Incentives Culture Management Production 130