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Travel and Tourism Trends in U.S. and Canada

Smart Meetings

Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” with two-thirds of Canadian sentiment pointing to the approval of boosting tourism, regardless of resident age.

Tourism 245
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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative.

Media 240
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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192
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South African Tourism to host over 40 Indian trade partners at Africa’s Travel INDABA 2024

Travel Daily Media

The post South African Tourism to host over 40 Indian trade partners at Africa’s Travel INDABA 2024 appeared first on TD (Travel Daily Media) Brand TD. In a significant, strategic shift in South African Tourism’s play in the Indian market, nearly 95% of the contingent will consist of buyers from tier 2 and tier 3 cities.

Tourism 70
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Tourism sector invites Europeans to open up to travel again

ETC Corporate

European tourism bodies providing the essential leadership to reassure consumers that safe and seamless travel is possible in summer 2021. Multi-channel digital campaign will drive engagement across Europe to stimulate pent-up demand for travel. Open Up to Europe’ – New Campaign to Kick-Start Summer Season.

Tourism 241
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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. Here are some thoughts on leveraging your short-term rentals in tourism marketing. As a result, more people can work as they travel, even weaving vacation getaways into their work days.

Marketing 246