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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

Website 52
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

The hospitality industry was among those that suffered the most because of the COVID-19 pandemic. Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. We’ve already described the main distribution channels : GDSs , OTAs , and bed banks.

MICE professionals

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Why would I use a Technology Company instead of a Digital Agency?

Leonardo

A technology-first company replaces many of the tasks and functions hoteliers depended on agencies to do for them (like building and maintaining websites). Fundamentally, the shift to online has been a complete game changer for the hospitality industry. So, why would you want to use a technology vendor instead of a Digital Agency?

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Hotel Booking Engine: How to Boost Direct Bookings

AltexSoft Travel

Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there. Valuable hospitality insights. But those direct channels receive their visits.

Booking 69
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COVID-19 Immediate Response Action Plan for Tourism Businesses

Tourism eSchool

Food, Beverages, Hospitality. All hospitality/food/wine/cellar doors now have to offer takeaway. Review all your customer insights (eg Review Websites, Customer Feedback Surveys, Staff insights etc) and see what customers have been asking for. Review and get those long planned updates done to your website. Rebecca White.

Tourism 97
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Marketing Conferences: The #1 Marketing Events Guide in 2023

Bizzaboo

We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. SEOday 2023 is the biggest event of the year for all SEO enthusiasts who strive to lift their business and career to new heights. 30 to Feb. back to top. Description.

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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Learn more: ILEA 3.