Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Give the mini mic a go.

Social Media 59

Social Media Media Trends Public Relations 59

Endless Events

DECEMBER 4, 2020

To help out, here are just six ideas that could inspire your own promotional efforts. Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Use Social Media Effectively. Send In The Swag! Leverage Storytelling To Your Advantage.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 136

Social Media Media Automation Events 136

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Eventbrite

SEPTEMBER 8, 2022

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing.

Social Media 98

Social Media Marketing Marketing Media 98

Eventtia

SEPTEMBER 22, 2021

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event.

Social Media 62

Social Media Media Promotion Event Marketing 62

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

FEBRUARY 28, 2018

How do you usually promote and sell your products? Do you invest in social media ads? Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Good—all of this counts.

Promotion 91

Promotion Event Marketing Production Marketing 91

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

InEvent

DECEMBER 20, 2023

In the dynamic landscape of social media, TikTok has emerged as a powerful force in the events industry. Event professionals have recognized TikTok’s potential as a dynamic tool for promoting events and engaging with audiences.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

MAY 31, 2022

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 77

Promotion Marketing Marketing B2B 77

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Eventbrite

JULY 30, 2019

You need to build the story of your event — all in one snappy sentence and an eye-catching image. When you’re hosting multiple events a month, you don’t have time to start from scratch. The post 15 Social Media Ad Copy Templates to Sell Out Your Event appeared first on Eventbrite US Blog.

Social Media 104

Social Media Media Events Advertising 104

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Eventtia

FEBRUARY 1, 2018

La entrada How to Tell a Story on Social Media and Promote Your Event aparece primero en Eventtia | Event management software. Not only do you have to deal with […].

Social Media 54

Social Media Promotion Media Events 54

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Facebook and Events: Answers to Your Questions. There are too many questions surrounding the hows and whys of Facebook events. Marketo, for example, makes automation with other platforms easier.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Smart Meetings

MAY 5, 2021

Open video conference rooms before or after the event for attendees to hang out. Hashtags across social media platforms for cohesion and to aggregate conversations. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Traveler's Q

SEPTEMBER 28, 2023

In addition to visual elements, event branding can also include messaging and tone of voice, which helps to create a specific vibe for the event. By incorporating these components of branding, event organizers can create an immersive and engaging experience that is sure to leave a lasting impression on attendees.

Social Media 130

Social Media Event Apps Sponsors Website 130

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. This can help in creating a more “connected” experience. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Budget-friendly tip: Hybrid event staffing does not always require a bigger budget.

Social Media 348

Social Media Virtual Events Audience Events 348

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Market and Promote the Event Well. Will there be enough engaging activities?

Networking 368

Networking Attendee Social Media Preparation 368

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

Promotion 52

Promotion Advertising Social Media Audience 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Traveler's Q

NOVEMBER 2, 2023

Event technology has become an essential aspect of planning and executing successful events. From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

FEBRUARY 11, 2022

PCMA EduCon 2021 , for example, hosted a walking challenge to promote fitness and health. Event gamification helps you encourage your attendees to focus their attention on what matters. How To Gamify Events? As mentioned, choosing one method of gamification for events over another depends on your specific event goals.

Platform 317

Platform Sponsors Events Social Media 317

Endless Events

MAY 9, 2023

Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.

Event Planning 177

Event Planning Automation Social Media Panel 177