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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.

MICE professionals

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Why You Need A Follow-Up Meeting After Events. Event apps.

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77 Event KPIs To Measure Your Event Success

Endless Events

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

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Event Gamification Guide: Reach Your Event Goals!

Endless Events

Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

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