Endless Events

JULY 12, 2018

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.

Platform 334

Platform Sponsors Events Registration 334

Bizzaboo

JUNE 21, 2023

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?

Platform 317

Platform Sponsors Events Social Media 317

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

Benefits 303

Benefits Attendee Registration Audience 303

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 317

Event Technology Benefits Technology Technology 317

Eventtia

JULY 19, 2021

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors.

Sponsors 118

Sponsors Planner Virtual Events Online 118

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Understanding that data is a key component in reinventing the business model that’s right for your event.”. Start small but think big”.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

NOVEMBER 2, 2023

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!

Sponsors 177

Sponsors Events Attendee Audience 177

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

Planner 320

Planner Events Virtual Events Trade Show 320

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. What Exactly is Event Branding?

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

MARCH 20, 2023

Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.

Website 52

Website Event Marketing Planner Marketing 52

Endless Events

JANUARY 5, 2023

Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. Will’s inspiration?

Events 177

Events Sponsors Virtual Events Attendee 177

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. What is a post-event “Thank You” email? With that in mind, let’s look at some of the more notable benefits of sending post-event emails.

Sponsors 52

Sponsors Speakers Attendee Audience 52

Endless Events

APRIL 4, 2023

Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Pharma event management is no joke, though. What is the purpose?

Events 156

Events Speakers Promotion Audience 156

Convene by PCMA

FEBRUARY 29, 2024

For the 20–44-year-old Next Gen Event Goer (NGEG), events need to demonstrate clear value and provide opportunities for professional growth. This session will breakdown research to help you design and deliver events that are more authentic, more personalized, and most importantly, speak to their career aspirations.

Attendee 52

Attendee Sponsors Events Event Planning 52

Bizzaboo

NOVEMBER 14, 2022

The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. 5 Ways To Find the Right Event Sponsors.

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

Event Technology 69

Event Technology Platform Technology Technology 69

Endless Events

FEBRUARY 22, 2019

Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

APRIL 13, 2023

Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So in this episode of the Event Brew podcast , the crew shares their thoughts on what they’d keep, cut, and remove.

B2B 177

B2B Events Production Marketing 177

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! We’re talking about the community model: one of the most exciting event trends of 2022!

Trends 156

Trends Virtual Events Platform Vendor 156

Endless Events

FEBRUARY 16, 2023

In recent years, “cannabis” and “marijuana” have been hot topics of interest for event professionals. And with the increasing legalization of the psychoactive drug, conversations around cannabis for events are at an all-time high. And today, the Brew Crew wonders how long it will be until you can find cannabis at an event near you.

Trends 177

Trends Events Preparation Education 177

Bizzaboo

SEPTEMBER 4, 2023

In today’s challenging economic environment, events teams must be laser-focused on maximizing event sponsorship ROI. Yet in an era of tightening budgets, securing sponsors is harder than ever. With that in mind, let’s examine why organizations sponsor events.

Sponsors 52

Sponsors Seminar B2B Events 52

MeetingPool

JANUARY 31, 2017

If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.

Sponsors 77

Sponsors Promotion Events Social Media 77