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How to Market Your Event App

Convene by PCMA

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?

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Stay Connected: A Complete Guide to Conference Event Apps

Endless Events

Conference event apps are a must for any conference in today’s world. Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference event app?

MICE professionals

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10 Important Technology Questions to Ask in Your Next RFP

Smart Meetings

Will you be expected to offer easy access to the app, but lock it down? Clearly defining the level of privacy expected within the event app will help you create an RFP that ensures security takes top priority. Is social sharing within the event app encouraged, or restricted? What data do you need post-event?

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348
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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Event apps can provide interactive features such as live polling and networking opportunities.

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20+ Questions To Ask When Choosing the Best Event Management Software

Bizzaboo

Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Follow the SMART goals tool and decide your criteria for event success. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Decide your marketing channels to promote your event: social media, email marketing, podcasts, blogs, ads, etc.