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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event Website Design When it comes to event branding, one of the most critical components is the event website design. A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations.

MICE professionals

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

You planned a spectacular event. The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market.

Speakers 246
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How to Measure Event Marketing Success

Endless Events

So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using event apps and social media to measure engagement. Set goals before event marketing commencement. Use an event app to measure engagement.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. It’s one of the most powerful forms of marketing.

Marketing 296
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Try New Event Ideas For 2018: Create a Roadshow, Book Underrated Venues, Create a Unique Event Experience

Endless Events

If you want to go around the world, there’s the free report about the 25 Best Event Venues and Destinations in 2018, which takes you from Anaheim to Singapore. You can also go to the Event App Bible 2017: Reboot if you want to start building event apps this year.

Venue 287
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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Check out “ Event Management Software: What’s the Difference Between Apps and Integrations? “ How To Maximize Event ROI at Trade Shows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.