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How to Market Your Event App

Convene by PCMA

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?

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The Future Is Now: The Case Of Event App Design

Endless Events

Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. ” The Rapid Evolution Of Event App Design.

MICE professionals

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Your Event App Doesn’t Have AI, It Has Predictive Analytics!

Endless Events

In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in event apps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In Event Apps: Chatbots.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Stay Connected: A Complete Guide to Conference Event Apps

Endless Events

Conference event apps are a must for any conference in today’s world. Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference event app?

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Why is It Important to Market An Event App? By @SwetaGovani of @Yapp

Techsytalk

The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your event app! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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