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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

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Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

MICE professionals

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What is the Value of Digital Destination Marketing?

Solimar International

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Now more than ever, digital destination marketing matters. Destination Management Organisations are facing high competition for tourism dollars.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. How often do you open your social media platforms?

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Role of Tourism Consultants: Secret to Success

Solimar International

As they utilize their broad knowledge and expertise, these tourism consultants carve a path toward prosperity for their clients, showcasing the undeniable importance of their role in shaping and promoting sustainable travel destinations. What is the Role of Tourism Consultants?

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What Visitor Services Should a DMO Provide?

Solimar International

Providing visitor services is an essential function of every Destination Management Organization (DMO). Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay.

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The Value of DMOs to Destinations

Solimar International

DMOs play a large role in contributing to a more resilient, inclusive and sustainable approach to tourism and destination development. A Destination Management Organization (DMO) is a non-profit organization that promotes a destination for tourism purposes.

Tourism 98