The Third-Most Stressful Job in the World
Convene by PCMA
MARCH 6, 2023
Their most likely option is to cut expenses in the areas that attendees value, creating a vicious cycle — dissatisfaction with the attendee experience leads to decreased registration and therefore lower revenues at the next event. Vendors to the Rescue? Dave Lutz, CMP, is managing director of Velvet Chainsaw Consulting.
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