Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Swift connects with her fans by telling real, personal stories through her music.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

APRIL 19, 2023

If you are hosting a conference, you might want to set a goal of increasing brand awareness by 20%. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Identify your target audience. Who are you trying to reach with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR for events is all about publicity. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 6, 2022

Work with the Exhibition and Conferences Alliance to gather stats that demonstrate the importance of events to a local market. Ensure prospective exhibitors are aware of the message their absence will send to the industry. Proactively reach out and pitch a compelling story. Take control of your own narrative.

Retail 98

Retail Events Public Relations Regulations 98