Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS.

Benefits 303

Benefits Attendee Registration Audience 303

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . First, think about your event objectives. Do you have data? You undoubtedly do.

Event Marketing 59

Event Marketing Conference Marketing Marketing 59

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

MeetingsNet

JUNE 10, 2020

Setting conference fees is tricky. Now that your event is virtual, the puzzle is more complex. Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.

Conference 110

Conference Retail Online Sponsors 110

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g., for hybrid events.”.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.

Marketing 296

Marketing Marketing Audience Social Media 296

Eventtia

MAY 20, 2022

So it’s up to you, the event organiser, to foster as much engagement as possible. And the traditional conference swag bag is a great way to do just that. A physical goodie bag for a virtual event helps viewers engage more. The results of putting physical merch in the hands of virtual event attendees speak for themselves.

Virtual Events 77

Virtual Events Conference Events Banking 77

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. This way, if they see that your event is hybrid, they may decide to register for the virtual aspect.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

APRIL 22, 2024

Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.

Platform 62

Platform Registration Automation Events 62

MeetingsNet

JUNE 1, 2017

About a fifth, however, said they don’t actively grow their lists—but you likely don’t want to be in that group if you also want to grow your event registrations. Ways to collect email addresses include: • Require an email address on the registration form for your events, e-newsletters, and websites. •

Registration 87

Registration Marketing Marketing Social Media 87

Bizzaboo

AUGUST 3, 2023

Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%

Management 98

Management Registration Vendor Event Apps 98

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.

Planner 320

Planner Events Virtual Events Trade Show 320

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Traveler's Q

NOVEMBER 2, 2023

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.

Event Technology 130

Event Technology Technology Technology Social Media 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Endless Events

JUNE 1, 2018

87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. Pre-registration numbers may be unreliable.

Event Planning 214

Event Planning B2B Event Apps Events 214

Smart Meetings

JANUARY 11, 2024

Total registration was 66% higher than the 3,300 who signed up to attend PCMA Convening Leaders in Columbus, Ohio , last year where Viola Davis was scheduled to speak (but dropped out days before to attend an awards show). PCMA has become a house of brands,” he said.

Trade Show 246

Trade Show Regulations Automation Platform 246

Endless Events

AUGUST 10, 2018

Personalization helps attendees have a unique experience when it comes to your events and tradeshow. It not only makes their event experience go much smoother, it also gives them a certain connection to it. Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event.

Trade Show 168

Trade Show Audience Training Attendee 168

Bizzaboo

FEBRUARY 4, 2024

If you go this route, you’ll have to cobble together a tech stack to handle event marketing, sponsor management, and event networking. In contrast, integrated event management systems give you everything you need to orchestrate successful events.

Registration 59

Registration Automation Sponsors Trade Show 59

Smart Meetings

APRIL 10, 2023

Many organizations want to host conferences at expensive venues but do not want to pay the price or are unaware of how expensive hotel venues and banquet food are,” Pappas said. MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now.

Meeting 236

Meeting Social Media Incentives Planner 236

Bizzaboo

OCTOBER 11, 2023

Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% Think again! Avoid putting the cart before the horse, however.

Event Technology 105

Event Technology Technology Technology Registration 105

Smart Meetings

NOVEMBER 9, 2018

They have arranged their busy home and work lives, traveled, and expended valuable resources to attend your conference, furthering their education about your products and the industry they serve. They are actively engaged with your messages and, if all goes well, they will be glad to hear from you after the event’s conclusion.

Registration 203

Registration Prospect Contracts Contracts 203

Bizzaboo

FEBRUARY 4, 2024

If you go this route, you’ll have to cobble together a tech stack to handle event marketing, sponsor management, and event networking. In contrast, integrated event management systems give you everything you need to orchestrate successful events.

Registration 52

Registration Automation Sponsors Trade Show 52

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Social Tables

SEPTEMBER 14, 2021

How can I tell if an event is engaging? There are a lot of different metrics planners can use to measure engagement, and a lot of it depends on the event setup. At an in-person lecture or conference, engaged attendees participate in discussions, interact with one another, and remain attentive throughout the event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Bizzaboo

APRIL 22, 2024

This strategic use of data sets apart successful events in today’s technology-driven landscape. Operational Efficiency Through Automation and Doing More with Less Automation is key to achieving operational efficiency in event planning and execution.

Event Technology 98

Event Technology Trends Technology Technology 98

MeetingsNet

MAY 25, 2023

The new feature is available across the firm's event marketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. isn’t out to take jobs from event professionals, but to boost their skills.

Proposal 105

Proposal Platform Events Technology 105

Smart Meetings

NOVEMBER 2, 2018

CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI event marketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.

Management 185

Management Booking Technology Technology 185

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page. Know Your Webinar Personas .

Registration 98

Registration Speakers Audience Preparation 98

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

OCTOBER 9, 2023

Disclaimer: This particular checklist may not work for all types and sizes of events. It was built in collaboration with large global organizations that run hundreds or even thousands of events yearly, including consumer events and experiences, conferences, congresses, and more.

Event Planning 88

Event Planning Retail Registration Events 88