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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

MICE professionals

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How Event Technology Will Benefit Your Events

Endless Events

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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More Than Just Another App: Why Your Attendees Want a Mobile Event App

Bizzaboo

Contrary to popular belief, event attendees are big fans of specialized mobile event apps. Rather than contributing to app fatigue, a purpose-built event app can transform the event experience, increasing engagement while establishing a new standard of what events should look like.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

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Our Best Tips to Finding Engaging Conference Speakers

Endless Events

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. Conference speakers do so much more than present nowadays. Conference Speaker Must-Haves.

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