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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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‘It’s Not a Matter of If, It’s a Matter of When’

Convene by PCMA

This year, RISKWORLD had drawn more than 9,000 risk professionals from 60 countries to Atlanta for 150 educational sessions, a marketplace with 400-plus exhibitors, as well as an array of social networking events. Local police had set a wide — and constantly shifting — security perimeter around the location of the shooting, about 2.5

MICE professionals

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.

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Your Complete Guide To PR For Events

Eventtia

PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. Provide essential event information like name, date, time, and location. Event discovery websites bring event planners and event-goers together. Users can find events with search criteria like location or interest.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Event organizers need critical skills like collaboration and communication to achieve sales and marketing alignment.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Event organizers need critical skills like collaboration and communication to achieve sales and marketing alignment.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105