Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The reason? Missed Opportunity.

Technology 184

Technology Technology Automation Prospect 184

Travel Daily Media

JANUARY 31, 2024

The post Technology Is Liberating Creative Chefs To Develop New, Sensory Menus appeared first on TD (Travel Daily Media) Brand TD. The technological revolution in the kitchens of hotels, restaurants and catering services (HoReCa) is more than that of efficiency or environmental responsibility. And then there’s prudence and cleanliness.

Technology 73

Technology Technology Regulations Automation 73

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

Event Technology 69

Event Technology Platform Technology Technology 69

One10 Marketing

FEBRUARY 27, 2024

Sales incentives technology refers to specialized tools and platforms designed to simplify the management of sales incentive programs. Innovative software will automate every aspect of incentive management, from creation to tracking and beyond, freeing up valuable time and resources.

Incentives 52

Incentives Technology Technology Automation 52

Travel Daily News

MARCH 30, 2023

The expansion will see RoomRaccoon launch its fully integrated payment offering in 28 markets, including new destinations in Europe, the United Kingdom, the U.S. Save time and reduce errors with automation. RaccoonPay uses automation to help hoteliers process transactions, save time, and instantly reduce keying and invoicing mistakes.

Marketing 74

Marketing Marketing Automation Online 74

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Travel Daily Media

MAY 5, 2023

The post Generative AI and sustainability are driving investment in the tourism technology segment appeared first on TD (Travel Daily Media) Travel Daily. Travel tech round dynamics tend to follow similar patterns as the wider tech market, and we are seeing an increased focus on profitability and cash efficiency in this segment.”

Technology 80

Technology Technology Sustainability Tourism 80

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. “The That is the threat,” he said.

Events 275

Events Technology Technology Meeting 275

Eventtia

JULY 20, 2023

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 62

Retail Event Technology Technology Technology 62

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is event technology?

Event Technology 98

Event Technology Technology Technology Registration 98

Endless Events

MAY 9, 2023

In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Human effort is still very much a part of the event planning process.

Event Planning 177

Event Planning Automation Social Media Panel 177

Skift Meetings

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

Event Marketing 79

Event Marketing Automation Marketing Marketing 79

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. RFID technology doesn’t only trace attendees’ locations.

Benefits 303

Benefits Attendee Registration Audience 303

Leonardo

JANUARY 25, 2024

The Need for More Data Hotels have a lot of data coming in and out: guest info, revenue, arrivals, marketing information, and more. In 2024, technology providers in the travel space are starting to get on top of the need for more data everywhere. They’re calculating the overall revenue generated by a guest throughout their stay.

Trends 52

Trends Marketing Marketing Automation 52

ITA Group

AUGUST 5, 2021

Collect Customer Data With a Robust Rebate Technology Platform. A robust rebate technology platform can simplify how you collect, process and report on the rebate claims submitted by your customers. Automate Customer Validation Process. However, an out-of-the-box technology solution with no strategy can only take you so far.

Platform 98

Platform Technology Technology Automation 98

Eventtia

DECEMBER 11, 2021

Technology is the key to any successful hybrid event. A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology: The Concept.

Event Technology 62

Event Technology Technology Technology Social Media 62

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. After all, mismanaged technology is sure to cause migraines. In fact, technology is getting friendlier and more intuitive, not to mention smarter. But is that a legitimate reason to skimp on event tech?

Proposal 201

Proposal Marketing Marketing Social Media 201

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

JULY 20, 2023

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 48

Retail Event Technology Technology Technology 48

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

DECEMBER 16, 2021

meeting destinations for five consecutive years—and for good reason,” says James Tattersall, director of sales and marketing at Lake Nona Wave Hotel. When we were conceptualizing our programming tailored to groups, we knew that creating something that’s never been seen before in this market was imperative.

Seminar 246

Seminar Automation Speakers Retreat 246

Smart Meetings

JUNE 29, 2022

Technology Creates New Staff Roles. Planners can expect a more automated lobby in the future, hopefully reducing delays. People will need to be hired to design and manage these new customer-oriented technologies. With the emergence of increased technology-based jobs, more people can work remotely. Flexible Schedules.

Hospitality 236

Hospitality Trends Remote Automation 236

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Stova

MARCH 7, 2023

What matters most in event technology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? What products are gaining traction? This article answers those questions.

Event Technology 52

Event Technology Technology Technology Platform 52

Smart Meetings

FEBRUARY 23, 2023

Arrivals from this market to Europe are 25% below 2019 levels in 2022 and are expected to recover 82% of 2019 volumes in 2023. Growth from North America, however, might slow in 2023 as the economic outlook points to a mild recession due to challenges associated with inflation, labor markets and consumer and business confidence, among others.

Travel 238

Travel Travel Planner Airlines 238

Smart Meetings

MAY 26, 2023

New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. But what really happened? It was the most crucial part of everything we did.

Healthcare 178

Healthcare Technology Technology Panel 178

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Smart Meetings

MAY 31, 2022

After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.

Meeting 244

Meeting Platform Vendor Networking 244

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. The Role of Event Technology in ROI. 4 Models of Event Marketing Attribution.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

APRIL 6, 2023

Read More: The Great Hospitality Restart The pandemic also sped up technology development. They are creating something brand new with technology that didn’t exist five years before,” Termuende said. The number of businesses created over the pandemic is about four or five times what it was prior to the pandemic.

Hospitality 224

Hospitality Healthcare Automation Technology 224

Eventtia

JULY 6, 2023

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. By prioritizing customer acquisition, retention, loyalty, and satisfaction, companies can differentiate themselves in the market, foster long-term relationships, and drive revenue growth.

Retail 48

Retail Technology Technology Communications 48

AltexSoft Travel

OCTOBER 24, 2020

Self-service technology has been sporadically implemented at different stages of travel experience, and different locations as well. There are capsule hotels in Japan that are almost entirely staff-free and automated passport control has been implemented in selected airports in Europe and Asia. Excess baggage. Seat upselling.

Technology 69

Technology Technology Travel Travel 69

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Smart Meetings

DECEMBER 13, 2021

Meeting producers are looking for dwindling dates, working with shorter planning windows and increased requirements for everything from safety precautions to hybrid technology provisions. Hotel sales teams are barraged with automated forms, lean staffs and limited information to determine what the customer really needs.

Booking 130

Booking Automation Proposal Hospitality 130

Travel Daily Media

NOVEMBER 23, 2022

The post UAE laboratories must adopt technology to drive automation: Medlab ME appeared first on TD (Travel Daily Media) Travel Daily. Medlab Middle East has revealed the top trends influencing clinical laboratory markets in the UAE and globally, according to a new report published ahead of the 2023 edition of the show.

Automation 12

Automation Technology Technology Healthcare 12